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Hoya Friends Beer's third release announced!
BLACK TIDE BREWING, a craft beer brewery in Kesennuma, and...
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Hoya Boya's birthday party is being held!
＼ July 20th is Hoyaboya's birthday! ／ Summer vacation season is here! July 2...
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★Vegalta Sendai home game
Date and Time: Saturday, May 23, 2026 Location: Yurtec Stadium (〒981-...
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Hoyaboya Room Phase 1 OPEN! We are now accepting applications for early guests!
In March of this year, Hamanasu Kai... signed a partnership agreement with Kesennuma City...
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Kesennuma "Sea Market" Golden Week Event
Date and Time: May 3rd (Sun/Holiday) - 4th (Mon/Holiday), 2026 Location: Kesennuma "Umi no Ichi" (Sea Market)...
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We're holding a pop-up event to unveil the second new Hoya Friends Beer!
BLACK TIDE BREWING, a craft beer brewery in Kesennuma, and...
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★Fujisaki "ROUTE 45" Hoya Friends Beer Second New Release POP UP
Date and Time: May 5, 2026 (Tuesday, National Holiday) Location: Special Event Venue, 5st Floor, Fujisaki Main Building (Miyagi Prefecture...)
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★ARABAKI ROCK FEST'26
Date and time: Saturday, April 2025th - Sunday, April 4th, 25 Location: North Area of Michinoku Park ...
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Fishing Light Park DE Marche 2026
Date and Time: May 3rd (Sun) and 5th (Mon/Holiday), 2026, 10:00 AM - 15:00 PM Location: ...
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Vegalta Sendai Home Game
Date and Time: Saturday, May 2, 2026 Location: Yurtec Stadium (〒981-3...
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The "Hoyaboya Marriage Registration Form" has been added to the gift box!
On the official Hoyaboya website, in the "Present Box," you can find Hoyaboya-designed items...
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Today is Sea Squirt Day! We've also released a new design manual featuring Sea Squirt Boy's friends.
In conjunction with April 8th (Sea Squirt Day), we've been secretly hiding something in the illustrations of Hoyaboya...
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BLACK TIDE BREWING Brewery Completion Ceremony
Date and Time: Saturday, April 11, 2026, 14:50-15:50 Location: BLACK...
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★The 42nd Kesennuma Tsubaki Marathon
Date and Time: Sunday, April 5, 2026, 8:45 AM Opening Ceremony, around 10:30 AM Awards Ceremony (scheduled) Venue...
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Design images revealed! We have signed a "Hoyaboya Partnership Agreement" in preparation for the opening of the Hoyaboya Room.
Hoyaboya's first-ever concept room, the "Hoyaboya Room," is coming soon! ★ &...
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[Tokyo] Lively Tohoku Fair
Date and time: Sunday, March 8, 2026, 10:00-20:00 Location: AEON STYLE
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★Hoya Friends Beer Pre-release Pop-up
Date: March 7th (Sat) - 8th (Sun), 2026 Location: Sendai Mitsukoshi Jozenji Dori Kan...
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The first Hoya Friends Beer has been announced!
On October 1, 2025, Kesennuma craft beer brewery BLACK TIDE...
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![[Press Release] New Year's Card Raffle Held!](https://kesennuma-kanko.jp/en/wp-content/themes/kesennuma-kanko.jp/img/dummy252x168.svg)
[Press Release] New Year's Card Raffle Held!
■ 1,727 New Year's cards were sent to "Sea Child Hoya Boya" from all over the country...
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★Kesenuma Sweets Fair
Date and time: Sunday, February 2026, 2 1:10-00:14 Location: Kesennuma Chuo Ko...
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★Create Winter Festival
Date and time: Saturday, January 2025th and Sunday, January 1th, 24, 25:10-00:16 Venue...
![[Official] Kesennuma Tourism Information Site | Kesennuma Saite Kerain](https://kesennuma-kanko.jp/en/wp-content/themes/kesennuma-kanko.jp/img/logo-late2018.svg){kind=logo}
