"Hoya Boya Headband" can be purchased as a registration bonus for "Hoya Boya Plus"...

The registration service "Hoya Boya Plus" started in August and the second registration bonus is...

On Saturday, October 2024th, the day before "Attage Hoya Boya 10", Hoya Boya Fu...

"Hoya Boya Plus" has started, connecting Hoya Boya and Hoya Friends!

Starting tomorrow, August 8th (Friday), Hoya Boya Goods will be on sale for a limited time at Fujisaki in Sendai city...

The deadline for the "I'm not into HOYA FRIENDS!" project has closed...

The "Hamarainya" event is held every year as part of the Kesennuma Minato Festival, a major event in the city.

Four new designs were released in honor of "Ho (4) Ya (8)" day on April XNUMXth...

*This page is for the winners of the "Premium Cruise with Hoya Boya"...

This year, Hoya Boya received a record 2,426 New Year's cards from all over the country...

Thank you for the many New Year's cards sent to Hoya Boya from all over the country this year...

We will be holding the annual Hoya Boya fan event "Attage Hoya Boya"!

To help you enjoy your trip to Kesennuma even more, we are holding the Hoya Boya Stamp Rally...

This month marks the 16th anniversary of "Hoya Boya, the Sea Child". Last month, the finale of the 15th anniversary...

Kesennuma City's tourism mascot "Hoyabo, the Child of the Sea" celebrated its 7th anniversary last July...

Today is April 4th (Hoya Day)! So, from Hoya Boya to Hoya Friends only...

New designs of Hoya Boya wearing firefighting costumes and sports costumes...

This year, Hoyaboya received New Year's cards from all over Japan and even from across the ocean in America...

We are looking for New Year's cards addressed to Hoya Boya in 2023 as well! If you sent us a New Year's card...

About the annual Hoya Boya fan event "Attage Hoya Boya 2022"...

We held a press conference regarding Hoya Boya's 15th anniversary project, so we are posting the materials...