We sneak into a fishing tackle shop that is usually off limits to the public! Ropes, metal fittings, baskets, and other tools are all different depending on the type of fishing. Fishing gear is filled with the wisdom and ingenuity needed to catch fish.
Asaya Co., Ltd., which was founded in Kesennuma in 1850, has supported the fishing industry in Kesennuma and the Sanriku coast since its founding. What began as a business purchasing hemp for making fishing line has expanded over the years, and now the company handles over 30,000 products. We promise you'll be amazed and learn a lot from the wider variety of products than you'd expect, the rational materials and shapes, and the many fishing gear you'll see for the first time.
We will explore various fishing tackle shops that you don't usually get to see!


Fishing gear, such as nets, has been designed to conserve marine resources by adjusting the mesh to catch only the targeted size of fish and by preventing young fish from getting caught in the nets. We hope that by exploring the fishing tackle shop, children will become interested in fishing, which "protects the abundance of the sea."
Program overview
Date All Year
Experience time 1 hour (8:00-17:00)
Prices 20,000 yen (1 group: approximately 40 people)
- Meeting Place
- Asaya Co., Ltd. Kesennuma Head Office (13-1 Matsukawamae, Kesennuma City)
- Capacity
- Approx. 40 persons
- About application
MAIL:k-paseo@k-macs.ne.jp
After checking the notes, please send your group name, desired date and time, number of people, desired number of guides, and contact information to the above email address. We will reply after checking your email (it may take a few days, so please consult with us well in advance about your schedule).
Points to note
- If you are an elementary school student or younger, please apply with a parent or guardian.
- If the receiving company cannot accommodate your request, we may cancel it.
- Please wear comfortable walking shoes and clothing.
- If it's cold, please bring warm clothing and a jacket.
- Please bring an umbrella or other rain gear in case of rain.
- If a natural disaster or other risk is expected, the tour will be cancelled. You will be notified by phone or email.
Cancellation Policy
Please be sure to contact us if you wish to cancel or change the number of people after your reservation has been confirmed. Please note that if you cancel for personal reasons, you will be responsible for the cancellation fee.
- 4 to 5 days before the scheduled date [Depends on current preparation status]
- 3 days before the scheduled date [50%]
- The day before the scheduled date [80%]
- On the day of [100%]
Application/Inquiry
- Contact Us
- KESENNUMA BASE CAMP
(Kesennuma Base Camp) - MAIL:k-paseo@k-macs.ne.jp
TEL: 090-6243-7246
Business hours: 10:00-18:00 (closed on Mondays and Tuesdays)
*If we are unable to answer the phone due to reasons such as receiving a call, we will call you back.






For the latest information, please contact the appropriate department.