"Hoya Friends Beer," launched through a partnership agreement between Kesennuma craft brewery "BLACK TIDE BREWING" and Kesennuma City, is releasing its second flavor to coincide with this Golden Week holiday."Hoyaboya WHITE ALE"Shipping to the entire country has begun!

"ROUTE45," an event bringing together local specialties from along National Route 45, will be held at Fujisaki in Sendai from April 30th to May 6th. During the event, the Kesennuma corner will feature approximately 70 types of Hoyaboya merchandise, as well as sweets, coffee, and more.
On Children's Day, May 5th, Hoyaboya will be holding a pop-up event where we'll be offering a new beer as a token of friendship to everyone!

In addition to selling our new beer, we're also preparing limited-edition collaboration merchandise and a dance stage. We look forward to seeing many Hoya Friends there!
Hoyaboya's travel schedule can be found here ⇒Hoya Boya business trip schedule

[Products for sale]

<Hoyaboya WHITE ALE> 495Yen (tax included)

A refreshing and gentle flavor with a soft aroma of coriander, orange peel, and fruity notes from the yeast. Its light mouthfeel makes it easy to pair with meals, and it's the perfect white ale for a relaxing moment.

・Capacity: 370ml
Style: White Ale
・アルコール度数：5.0％
Ingredients: Barley malt (manufactured in Germany), wheat malt, orange peel, coriander, hops

-----

<Limited-time offer! Hoyaboya T-shirt> 4,180Yen (tax included)
Colors: White, Blue
Sizes: M, L, XL, XXL
-----

<Limited time offer! Hoyaboya Bucket Hat> 5,280 yen (tax included)
-----

【Benefits】
During the event period, customers who purchase Hoya Friends Beer products totaling 2,000 yen (including tax) or more at the special venue in the Fujisaki Main Store will receive a "Hoya Friends Beer Original Sticker" as a gift.

What is Hoya Friends Beer?

Hoya Friends Beer is a beer that was created by a slightly shy Hoya Boy.
A "sign of friendship" that can be sent to children to become "friends" with adults.

This "sign" expresses the feeling of joining hands and connecting with everyone, regardless of age,
It is filled with the desire to make people love Kesennuma even more.

Through this film, which is filled with Hoya Boya's thoughts,
I would be happy if you would come to love Kesennuma.

If you drink it, you will become a friend of Hoyaboya and Kesennuma.
So let's all join hands and smile together.

You too are a part of Kesennuma.