Date and time:March 2026, 5 (Tuesday, National Holiday)
Place:Special venue on the 1st floor of Fujisaki Main Building (3-2-17 Ichibancho, Aoba-ku, Sendai City, Miyagi Prefecture)
Contents:"ROUTE45," an event bringing together local specialties from along National Route 45, will be held at Fujisaki in Sendai from April 30th to May 6th. During the event, the Kesennuma corner will feature approximately 70 types of Hoyaboya merchandise, as well as sweets, coffee, and more.
On May 5th, we'll be holding a pop-up event to unveil the new "Hoya Boya WHITE ALE," the second craft beer in the "Hoya Friends Beer" series!
On the day of the event, we will be selling new craft beer "Hoya Boya WHITE ALE," Hoya Friends Beer collaboration goods (limited to that day only), popular "Hoya Boya stickers" and other miscellaneous goods, as well as stage performances and photo sessions, so we look forward to seeing many Hoya Friends there!
 
*Hoya Friends Beer will be available for purchase from May 5th (Tue) to 6th (Wed).
 
[Hoya Boya appearance schedule]
May 5th (Tuesday/Holiday)
① 10:00 AM - Store Opening & High-Five Welcome Event at Fujisaki Main Building 1st Floor Stage F
② 11:30 AM - Dance Stage & Greeting at the special venue in front of the main entrance of Fujisaki Department Store, Ichibancho.
③ 14:00 - Dance Stage & Greeting at the special venue in front of the main entrance of Fujisaki Department Store, Ichibancho.
④ 16:00 - Greeting at the special venue in front of the main entrance of Fujisaki Main Building, Ichibancho.
[Please note that the schedule may change due to unforeseen circumstances.]
 
●For more details on Fujisaki's "ROUTE45"Click Here
●Details of the new product unveiling POP UPClick Here