A souvenir of Kesennuma♪ Hoya Boya goods

Kesennuma City's tourism mascot, "Hoya Boya, the Child of the Sea." Hoya Boya works hard every day to promote tourism in Kesennuma, and there are many different goods for sale! Among them, we have picked out some goods sold at tourist facilities in the city and will introduce them to you! Some of these are "limited edition" items that can only be purchased at those facilities. If you stop by for a meal or to buy souvenirs, be sure to look for Hoya Boya goods.

A tourist facility with a wide selection of Hoya Boya goods

Tap the image to go to information about the tourist facility.

Highly recommended! Hoya Boya goods

Roadside Station Otani Coast

Kesennuma "Sea Market"

Roadside Station Otani Coast

Hoya Boy Embroidered Purse

This cute, round pouch features Hoya Boya's face embroidered on it. When you open it, you'll see that Hoya Boya is also printed on the lining. It comes in two sizes, large and small. It can also be used as a coin purse or a pouch for lipstick! Try finding your favorite color combination.
*Also sold at Kesennuma "Sea Market"

Part Number

Hoya Boy Embroidered Purse

Price(tax included)

(Large) 1,650 yen (Small) 1,100 yen

wooden keychain

This warm wooden keychain has been cut with a laser cutter. The back of the keychain has the words "Michinoeki Oya Beach" written on it, and it is a product that can only be purchased here.

Part Number

wooden keychain

Price(tax included)

400 yen

Various key holders

We have lined them up in different sizes♪ We have a wide variety of Hoya Boya keychains in our shop, from acrylic to soft vinyl. The soft keychains make a "beep" sound when you press them.

Part Number

From the left
・Soft key holder
・アクリルキーホルダー
・Mini key holder

Price(tax included)

550 yen

Bell keychain

This is a bell-shaped Hoya Boya. It makes a tinkling sound, so if you attach it to your bag, keys, or other important items, you can easily find them.
*Also sold at Kesennuma "Sea Market"

Part Number

Hoya Boy Bell Keychain

Price(tax included)

605 yen

Hoya Boya Embroidered Towel Handkerchief

The handkerchief has a Hoya Boya embroidery on it. It is made of 100% organic cotton, so it is soft to the touch and highly absorbent, making it easy to use. It is also recommended as a small gift! It's hard to decide which color to get.
*Also sold at Kesennuma "Sea Market"

Part Number

Hoya Boya Embroidered Towel Handkerchief

Price(tax included)

660 yen

Hoya Boya Eco Bag

This large eco bag can hold A4 size items. There is also a design with a prince version of Hoya Boya printed on it. Enjoy shopping with Hoya Boya on your travels, when you end up buying too much.

Part Number

Hoya Boya Eco Bag

Price(tax included)

960 yen

Hoya Boya Drawstring Bag

The bag has a wide gusset and a sturdy handle, so you can put small, heavy bottles or canned goods in it. It would also make a great gift!

Part Number

Hoya Boya Drawstring Bag

Price(tax included)

1,650 yen

ball chain mascot

A mascot keychain with a Hoya Boya face. The larger one has a suction cup attached, and the smaller one has a mobile phone cleaner attached.

Part Number

ball chain mascot

Price(tax included)

(Large) 1,100 yen
(small) 880 yen

Hoya Boya Accessory Case

This small accessory case is made of fluffy material and is shaped like a squirrel's face. There is a zipper around the face. It comes with a carabiner, so if you attach it to a bag or purse, it's sure to stand out!

Part Number

Hoya Boya Accessory Case

Price(tax included)

1,100 yen

Hoya Boya Magnet

This is a great item that can be stuck anywhere you like with a magnet♪There are two types, so you can have fun attaching them to the body of your car or sticking them on a board together with notes!
*Also sold at Kesennuma "Sea Market"

Part Number

Hoya Boya Magnet

Price(tax included)

700 yen

Traveling Kamaboko

"Traveling Kamaboko" can be carried at room temperature and is perfect as a souvenir or snack. "Hoyahoya Hoya" is packaged by Kesennuma's Hoya Boya and is filled with delicious sea squirts! There are six different package designs. It is only available in the Tohoku region, so be sure to get it at a roadside station ♪

Part Number

Traveling Kamaboko

Price(tax included)

486 yen

Sea squirt dressing

This product was developed with the concept of "A dressing that even people who don't like sea squirts can eat," and is a Japanese-style dressing with a soy sauce base and the delicious flavor of sea squirts. You can also enjoy the crunchiness of the onions. It goes well with salads, carpaccio, gyoza, and as a sauce for yakiniku!

Part Number

Sea squirt dressing

Price(tax included)

508 yen

Sweets available at roadside stations!

As I walked around the sales floor, I discovered some more Hoya Boya! It's the perfect sweet treat for a quick snack while driving. It's also perfect to give to friends who love Hoya Boya.

Part Number

Clockwise from left
・Hoya Boya Sable
・Kesenuma snack kelp
・Pine cake
・Hoya Boya Monaka

Price(tax included)

Hoya Boya Sable 194 yen
Kesennuma snack kelp 150 yen
Pineapple cake 237 yen
Hoya Boya Monaka 194 yen

Kesennuma "Sea Market"

Acrylic stand

This is the only place that sells the priest acrylic stand! If you place it on your desk or in your car, you might get lucky♪ In addition to the priest version, there are also acrylic stands of Hoya Boya in various poses.

Part Number

Acrylic stand

Price(tax included)

Priest version: 1,350 yen
・Other 1,200 yen

store

Hoya Boya Shop

Vibrating Keychain

New product! This keychain vibrates when you pull the string attached to the Hoya Boya stuffed toy!

Part Number

Vibrating Keychain

Price(tax included)

990 yen

store

Hoya Boya Shop

mascot

A slightly larger 2D Hoya Boya. There are two types: one holding the Sun Sword, and one riding on the "Rias". It comes with a chain, so it's recommended to attach it to a sacoche or bag as an accent.

Part Number

From the left
・Mascot (standing)
・Mascot (shark)

Price(tax included)

From the left
・ 1,100 yen
・ 1,980 yen

store

Hoya Boya Shop

Swaying Sea Hoya Boy

The Hoya Boya is powered by a solar panel battery and sways gently in a lighted area. Please come and enjoy the soothing sight of it swaying gently.

Part Number

Swaying Sea Hoya Boy

Price(tax included)

770 yen

store

Hoya Boya Shop

Hoya Boy Socks

The socks with Hoya Boya designs are available in three sizes: for babies (approx. 9-14cm), for kids (approx. 14-20cm), and for adults (approx. 20-25cm). Why not wear matching pairs for the whole family?

Part Number

Hoya Boy Socks

Price(tax included)

550 yen

store

Hoya Boya Shop

Hoya Boy and Hoya Can

Fresh sea squirts are preserved in a can at their most delicious state. The saltiness and the rich flavor of the sea squirt are a perfect match! They can be enjoyed as a snack or as an ingredient in other dishes. Another great thing about them is that they can be easily preserved.

Part Number

Hoya Boy and Hoya Can

Price(tax included)

886 yen

store

Hoya Boya Shop

Badges and Sticky Notes

Original badges and sticky notes from "Ice Aquarium." The designs of the characters cutting ice in fluffy outerwear and ice sculptures can only be purchased here.

Part Number

Badges and Sticky Notes

Price(tax included)

Badge: 220 yen
Sticky notes 396 yen

store

Hoya Boya Shop

Coin purse (large and small)

The round shape of this coin case makes it easy to put things in and take them out. It has a gusset so you can put more in it than it looks! It can be used as both a coin purse and a pouch for small items.

Part Number

Coin purse (large and small)

Price(tax included)

(Large) 1,155 yen
(small) 935 yen

store

Hoya Boya Shop

Pen holder bag

The desk is also a Hoya Boya color♪ There are dividers inside so that pens can stand up easily. There are many colors available, so please find your favorite one!

Part Number

Pen holder bag

Price(tax included)

1,430 yen

store

Hoya Boya Shop

Book Cover Bunko

A book cover to protect your precious books. There is a space on the front where you can conveniently store a bookmark or pen.

Part Number

Book Cover Bunko

Price(tax included)

1,650 yen

store

Hoya Boya Shop

Hoya Boy Patch

There are three types of iron-on patches! There is a simple Hoya Boya face type, a name type where you can write your name, and a round type with a design.

Part Number

Hoya Boya Patch (From left)
・Patch name
・Patch face type
・Round patch

Price(tax included)

・ 330 yen
・ 440 yen
・ 550 yen

store

Hoya Boya Shop

Ballpoint pens and mechanical pencils

The pen itself is a ballpoint pen with a chic to pop design that is easy to hold for both adults and children. The clip has a Hoya Boya attached. Besides ballpoint pens, they also sell a wide variety of stationery items such as memo pads, sticky notes, and nameplates, so be sure to check it out!

Part Number

Ballpoint pens

Price(tax included)

506 yen

store

Hoya Boya Shop

Uminoko Shrine Ema

Original ema with a picture of Hoya Boya dressed as a Shinto priest are available for purchase at the Hoya Boya Shop. Hoya Boya Shrine is located right next door, so please write your wish and visit the shrine.

Part Number

Uminoko Shrine Ema

Price(tax included)

210 yen

store

Hoya Boya Shop

Sea squirt

It's not just for looking, it's delicious to eat! At the long-established seaweed shop "Yokotaya Honten Uminoichi Branch," they sell "Hoya Boya Nori" with a design of Hoya Boya. Each design is different, so you can enjoy different ones every day. Try using it in your rice balls or bento.

Part Number

Hoya Boya Nori (2 sets of 8 sheets each)

Price(tax included)

432 yen

store

Yokotaya Main Store, Uminoichi Store

Hoya Boya UFO Catcher

 

UFO catcher in front of the Shark Museum. Inside is a Hoya Boya! You can win a full-body Hoya Boya stuffed toy. The smiling Hoya Boya is a limited edition item only available here. It's up to you to see if you can win it!

Part Number

Hoya Boya UFO Catcher

Price(tax included)

100 yen/lesson

store

Kesennuma "Sea Market" 2nd floor

Hoya Boya Hair Band

A cute hair band that is a hot topic among fans. It can be used when washing your face, putting on makeup, doing skin care, and as an eye mask. It's also perfect for relaxing at home. You can also put ice packs in the pocket, so it's cute and eye-catching even when used at summer Hoya Boya events.

Part Number

Bathroom hair band

Price(tax included)

1,540 yen

store

Hoya Boya Shop

Hoya Boya Select Shop Kesennuma (Online Shopping)

Some of the above items are also available at Hoyaboya Select Shop Kesennuma (online store).
For those who want to relive their memories even after returning from their trip!
Please check this out as well.