LET'S GO With Hoya Boya! Stamp Rally

The "Hoya Boya Stamp Rally" is starting again this year with the motto "Anytime, anywhere, with Hoya Boya"!
By scanning the 2D codes at designated spots and events and collecting stamps, you can get limited official goods with the theme of "going out." Be sure to enjoy it with your family and friends!

About the prizes

・Get 6 stamps: The first 500 people will receive an official limited acrylic stand
・10 people who collect 48 or more stamps will be chosen at random to receive a "Hoya Boya Outing Pouch"!
*Redeemable at the Tourist Service Center on the 2026nd floor of Kesennuma Umi no Ichi until Monday, March 3, 2.

▼Download the brochure here

You can get a commemorative stamp at Otani Kaigan Roadside Station!

Although it is a digital stamp rally, we have prepared one commemorative stamp.
They are placed at the roadside station Otani Kaigan, which is also a popular spot. You can also print it on the front of the pamphlet.

About stamp spots

Click here to download as a PDF

Details about each spot are as follows:

・Shopping spots

(1) Kesennuma "Sea Market"

There is a Hoya Boya shop on the first floor, and at the tourist service center on the second floor, you can get the "Hoya Friends Notebook" where you can write down your travel memories! You might even be able to see pages drawn by Hoya Boya...

Address

Kesennuma City Fish Market 7-13 Uminoichi 1F

Opening hours

8:00~17:30(7~9月)、8:00~17:00(10~2月)

Closed days

Open every day from July to December, irregular holidays from January to February

TEL

0226-24-5755

(2) Otani Coast Roadside Station

At the direct-from-farm booth, you'll be greeted by a variety of Hoyaboya goods♪ At the tourist information booth in the center, there's a stamp pad where you can cutely leave the date of when you played in the stamp rally!

Address

9 Mishima, Motoyoshi-cho, Kesennuma City

Opening hours

9:00 ~ 18:00

Closed days

12/31 to 1/2

TEL

0226-44-3180

(3) BLACK TIDE BREWING "HoyaBoya" 730 yen (tax included)

A gentle hazy IPA with a Hoya Boya on the label. Made with Mosaic (Cryo), it reduces bitterness and allows you to enjoy the tropical flavor to your heart's content. With Hoya Boya featured all over the label, it's sure to captivate anyone who drinks it!

Sake store

BLACK TIDE BREWING

Address

3-1-20 Minamimachi, Kesennuma City, Yuwael

Opening hours

16:00-22:00 (Monday/Wednesday-Friday)
10:30-22:00 (Saturday)
10:30-21:00 (Sundays) *Last orders 30 minutes before closing

Closed days

Tuesday

TEL

0226-28-9640 ※Office

(4) Café Espoir "Scented Mulberry Leaf Sweet Potato Hoya Boya Pudding" 700 yen (tax included)

The aroma of local Karakuwa mulberry leaf tea adds a touch of sweetness to this smooth, mildly sweet sweet potato pudding, garnished with the skin of Kasho Beniume's Hoya Boya Dorayaki.

Sake store

Cafe Espoir

Address

3-30 Sasagajin, Kesennuma City

Opening hours

10:00-18:00 (weekdays)
10:00-16:00 (Saturday and Sunday)

Closed days

Mondays, 4th Thursdays, and public holidays

TEL

0226-24-4180

(5)(6) Anchor Coffee Uchiwan Branch and Mother Port Branch "Sea Child Hoya Boya Smoothie" 650 yen (tax included)

A cool smoothie perfect for summer, inspired by the sea squirts swimming in the sea off Kesennuma. The color changes when you add syrup.*The stamp spots are different at the Uchiwan store and the Mother Port store. The stamp spot numbers are Uchiwan store (5) and Mother Port store (6).

Sake store

Anchor Coffee Uchiwan Branch

Address

1-14 Minamimachi Kaigan, Kesennuma City, Mukaeru 2nd floor

Opening hours

9: 00-21: 00 (Food LO 20:00)

Closed days

Mondays, 4th Thursdays, and public holidays

TEL

0226-24-5955

Sake store

Anchor Coffee Mother Port

Address

1-6-31 Tateyama, Kesennuma City

Opening hours

9:00-18:00 (Monday-Thursday)
9:00-21:00 (Friday and Saturday)
9:00-18:00 (Sunday/Holiday)

Closed days

Open all year round

TEL

0226-23-5939

・Lunch spot

(7) Restaurant BRUNCH "Hoya Boya Dessert & Herbal Tea" 1,320 yen (tax included)

A dessert plate of banana and nut pound cake and panna cotta. Enjoy with our original herbal tea.
*If ordered together with a meal of 880 yen or more (tax included), the price will be reduced from 1,320 yen (tax included) to 1,100 yen (tax included).
*During the Obon period (August 8th (Sat) - 9th (Sun)), it may be difficult to provide the menu. In addition, if we are unable to secure the ingredients during the period, the menu contents may change. We appreciate your understanding. Please contact the store for details.

Sake store

Restaurant BRUNCH

Address

2-2-17 Uedanaka, Kesennuma City

Opening hours

11: 30 to 14: 30 (LO14: 00)
17: 30 to 20: 30 (LO20: 00)

Closed days

Mondays (If Monday is a public holiday, then Tuesday will be a substitute holiday)

TEL

0226-22-4171

(8) nine one "Hoya Boya Plate" 2,200 yen (tax included)

A luxurious set with tomato pasta, focaccia sandwich and a mini dessert. The hamburger steak sauce is tomato-based with a hint of sea squirt! This is a one-plate meal you'll want to share with your loved ones.
Limited to three meals per day.

Sake store

nine one

Address

1-14 Minamimachi Kaigan, Kesennuma City, Mukaeru 2nd floor

Opening hours

11:30～14:00(L.O.13:30)17:30～21:00(L.O.20:30)

Closed days

Tuesday

TEL

070-2437-5221

・Summer-only picnic spot *Ended on September 30th.

(9) Kesennuma Oshima Welcome Terminal

During the day on weekdays, you might be able to see Hoya Boy and the wrapped lawnmowers hard at work in the open space by the sea.
There are two types of wrapping! (Please stand away from the lawnmower to avoid injury or damage.)

Address

151-2 Uranohama, Kesennuma City

Opening hours

9:00 ~ 17:00

Closed days

New Year's Holiday

TEL

0226-28-9253

(10) Shinhamacho Park

The park is marked by the large face of Hoya Boya. Be sure to take photos of the flowers that Hoya Boya planted together with the local community.

Address

Kesennuma City Shinhamacho 1-1 Block

・Autumn/winter limited illumination spot *Opening from October 1st

(11) Kesennuma City Hall

Stamp Spot
A display window outside the One Ten government building

Between mid-December and mid-January, City Hall will be lit up at night to coincide with the city's illuminations! You can see the glowing Hoya Boya at the One-Ten City Hall★

Address

1-1-1 Yokamachi, Kesennuma City

(12) Ukimido

From the red promenade over the sea, you can see the scenery of the inner bay lined with fishing boats! It is lit up until 10pm, so why not take a walk with your sea squirt boy during the day or night?

Address

2-6-7 Uomachi, Kesennuma City

・Event Spots

(13) Hoya Boy Birthday Party

Venue

Kesennuma Town, People and Business Exchange Plaza 2nd and 3rd floors

Date and Time

7/20 (Sun.)

Event Details

https://kesennuma-kanko.jp/hoyaboya_birthdayparty2025/

(13) Kesennuma Minato Festival (Only for participants of HOYA FRIENDS on the 2nd)

A stamp spot will also be appearing at Kesennuma's biggest summer event! On the 3rd (Sun), you can get stamps at the Hoya Boya Plus members' merchandise booth at the festival headquarters (near the Fisheries Training Center). Also, from this day onwards, you can purchase official limited edition glow sticks and Hoya Boya headbands exclusively for Hoya Boya Plus members, so be sure to check them out too★

Place

I'm not into HOYA FRIENDS! Only participants will be notified.

Date and Time

November 8 (Sat), 2 (Sun)

(14) Warm Hoya Boya 2025

Click on the image to go to the event information page.

Venue

Naiwan Square (formerly Minamimachi Beach Square) (Minamimachi Beach, Kesennuma City)

Date and Time

July 10th (Sun) 5:10-00:15

(15) Christmas Event

Place

We will inform you as soon as it is decided.

Date and Time

Early November

(15) Hoya Boya Sports Day (Hoya Boya Plus Members Only Event)

Place

We will inform you as soon as it is decided.

Date and Time

Mid November

how to play

①First, download the Kesennuma Crew Card app!

Kesennuma City's tourism app "Kesennuma Crew Card App" is a convenient app for finding tourist information about the city! You can earn points by dining and shopping at affiliated stores.
*There are no joining or annual fees.

To download the Kesennuma Crew Card App, clickclick here】from!

②Once the download is complete

Name / Address / Gender / Email address / Date of birth
Please enter your information to complete your membership registration.
*Please note that if you do not enter your address, you will not be eligible for the lottery for the "Outing Pouch."

③ Check the app settings

Please turn on the "Camera" and "Location" permissions while using the app.

④Participate in the stamp rally

Go to Campaign → Stamp Rally → LET'S GO With Hoya Boya. Tap "Participate" → Tap "Tap here" to start the stamp rally!

Tap the number on the stamp rally screen that corresponds to the Hoyaboya spot number. Check that the spot information is correct, then use your camera to scan the QR code!

Points to note

・Any accidents or injuries that occur during the activity are at your own risk. Please be mindful of your surroundings and enjoy the activity.
・You can only participate once per Kesennuma Crew Card app.
・The reward can only be exchanged once.
・To exchange for rewards, you must present the electronic coupon in the Kesennuma Crew Card app.
・The special offer is a limited edition item on a first-come, first-served basis. Even if an electronic coupon is issued, the item may be out of stock.
・Business hours of the reward exchange office follow the business hours of each facility. Please note that business hours vary depending on the facility.
・Please note that benefits cannot be exchanged after the exchange period has passed.
・This special offer is not for sale. Resale or listing/selling on auction sites is prohibited.

Q&A for when you're in trouble

Q: I can't install the Kesennuma Crew Card app properly.
A: Do you have enough free space on your smartphone?

Q: I can't read the QR code on the Kesennuma Crew Card app/the camera won't start
A: Have you set "Turn on location information while using the app"? The stamp rally uses the GPS function, so if this setting is turned off, it may not start properly.
Also, if "Turn on camera use" is not set, the screen will go black and reading will be impossible.

Q: The app freezes when I open it.
A: First, please check your Wi-Fi connection. If you are connected to a free Wi-Fi connection, the communication status may be unstable. Depending on the model you are using, the app may occasionally freeze. If this happens, please contact the Crewship Office.

Contact Us

Kesennuma Crewship Office (General Incorporated Association Kesennuma Regional Strategy)
0226-25-7115

Opening hours

9:00 ~ 17:00

Closed days

Saturdays, Sundays, and holidays