October 10st (Tue) - February 1th (Fri)

Hoyaboya Treasure Stamp Rally

Event ends Past Events and Tours 2024/09/12

A great adventure in Kesennuma with Hoya Boy!

Hoya Boya hides and seeks in various places! Follow the places he hides and seeks and collect stamps for a chance to win treasure ★ Come on, let's go on an adventure in Kesennuma with Hoya Boya!

Treasure from Hoya Boya!

Hoya Friends who collect a lot of stamps will receive a special gift from Hoya Boya!

*The "acrylic stand" must be redeemed at the special offer booth. Those who collect 12 or more stamps will be automatically entered to receive the "mini shoulder bag and instant camera holder."

★Acrylic stand: Height approx. 7.5cm
★Mini shoulder bag: width 23cm, height 21.5cm, bottom width 10cm
★Cheki holder: 7.4cm wide, 11.8cm tall

How to collect stamps

There are a total of 18 locations and events where you can get stamps.
If you collect all six stamps, A to F, you can spell out the word "Hoya Friends"! You can arrange them in a vertical line or in a zigzag pattern.

Apology for the pamphlet
There was an error in the description of the stamp type for Blue Sky Market Kesennuma on the map on the inside of the pamphlet "Treasure Map." We sincerely apologize.
[Correct] Stamp type "D"
[Incorrect] Stamp type "E"

Spot details and how to play

Puzzle Spot

Use the signs at the spots to find the place where Hoya Boya is hiding! At the correct location, there is a QR code that will allow you to get a stamp.

Kesennuma Oshima Welcome Terminal

Spot information: Be sure to check out the Hoyaboya goods that are unique to Oshima! Look for the space on the ocean side of the facility.
Address: 151-2 Uranohama, Kesennuma City
Opening hours: 9:00 ~ 17:00
Closed days: New Year's Holiday
TEL: 0226-28-9253

Roadside Station Otani Coast

Spot information: This roadside station is the "southern gateway" of Kesennuma. There is also a special corner for Hoyaboya goods. First, take a look at the tourist information booth.
Address: 9 Mishima, Motoyoshi-cho, Kesennuma City
Opening hours: 9:00 ~ 18:00
Closed days: 12 / 31 to 1 / 2
TEL: 0226-44-3180

Creation

Spot information: It is located in an area with many commercial facilities. If you go straight from the second floor entrance, you will find Hoya Boya!
Address: 1-11 Minamimachi Beach, Kesennuma City
Opening hours: 10:00 ~ 17:00
Closed days: New Year's Holiday
TEL: 0226-25-8591

Kesennuma "Sea Market"

Spot information: Why not visit Hoyaboya Shrine and pray for adventure? First, head to the tourist information center on the second floor!
Address: Kesennuma City Fish Market 7-13 Uminoichi 1F
Opening hours: 8:00 ~ 17:00
Closed days: Irregular holidays
TEL: 0226-24-5755

Love word spot

Shop at participating stores and enter the password "Treasure Hunt with Hoya Boy" If you say this, the store staff will give you a QR code! You can use this to buy things other than the "recommended items" below.
*Click on the image to jump to product information.

Hoya Boya Icing Cookies (Left: 432 yen / Right: 1,296 yen)

Products: These icing cookies have the cute face of Hoya Boya drawn on them. Give them as gifts to your dear friends, or use them to decorate your own sweets!
Sake store: Koyama Confectionery
Address: 1-31, Kesennuma City Fish Market
Opening hours: 9:00 ~ 19:00
Closed days: Wednesday
TEL: 0226-22-0868

Includes autumn/winter limited flavors! Hoya Boya Monaka (3 pieces for 756 yen)

Products: The autumn/winter limited edition "Chestnut and Pumpkin" flavor is only available at Isami-ya stores! The crispy shell is filled with a lightly sweet "pumpkin paste" and "marron cream" that makes the most of the chestnut texture, making it a Western-style monaka that is almost like a dessert. You can choose three flavors of your choice.
Sake store: Confectionery shop Isamiya
Address: Kesennuma City, Motoyoshi-cho, Tsuya Tateoka 12-3
Opening hours: 9:00 ~ 18:00
Closed days: Thursday
TEL: 0226-42-3056

Hoyaboya's Cream Cheese Dorayaki (1 yen each)

Products: The sweet bean paste inside goes perfectly with the generous amount of Zao cream cheese. The Hoya Boya branding is super cute!
Sake store: Beniume Uomachi Main Branch
Address: 2-1-13 Uomachi, Kesennuma City
Opening hours: 9:00 ~ 18:00
Closed days: Sunday
TEL: 0226-22-0469

Hoya Boya Print Cookies (621 yen)

Products: These cookies have the cute face of Hoya Boy printed on them. They are simply sweet and are recommended as souvenirs♪ *The designs are random.
Sake store: Abecho Shoten Sea Market
Address: Kesennuma City Fish Market 7-13 Uminoichi 1F
Opening hours: 8:00 ~ 17:00
Closed days: Same as Kesennuma "Sea Market" closed days
TEL: 0226-24-7030

Sea squirt and seaweed (432 yen)

Products: The illustration of Hoya Boya is printed on the nori seaweed. It is also recommended for easy character bento, which can be placed on top of rice in your bento.
Sake store: Yokotaya Main Store, Uminoichi Store
Address: Kesennuma City Fish Market 7-13 Uminoichi 1F
Opening hours: 9:00 ~ 17:00
Closed days: Same as Kesennuma "Sea Market" closed days
TEL: 0226-22-2672

Mimic and Talk Walking Plush Toy (3,080 yen)

Products: Hoya Boya is now a stuffed animal that talks and moves! When you talk to him, he will hop around and talk just as you say.
Sake store: Hoya Boya Shop
Address: Kesennuma City Fish Market 7-13 Uminoichi 1F
Opening hours: 8:00 ~ 17:00
Closed days: Same as Kesennuma "Sea Market" closed days
TEL: 0226-24-5755

Reflector keychain (350 yen)

Products: When light hits it, Hoya Boya sparkles! It reflects car headlights and city lights. With Hoya Boya, you can be safe on the roads when you go out at night.
Sake store: Blue Sky Market Kesennuma
Address: 2-4-10 Minamimachi, Kesennuma City S111
Opening hours: 10:00 ~ 18:00
Closed days: Thursdays (except for public holidays)
TEL: 0226-22-0502

Disaster preparedness kit (1,000 yen)

Products: Let's check out disaster prevention goods with Hoya Boya in preparation for emergencies! Disaster reduction hand towels have illustrations of disaster prevention goods and supplies, and because they are hand towels, they can be used in times of emergency. We recommend attaching the original tin badges to your bag containing disaster prevention goods as a marker!
*You can choose two designs from six types of can badges.
Sales Facility: Kesennuma City Great East Japan Earthquake Memorial Museum
Address: 9-1, Namijikamisemuka, Kesennuma City
Opening hours: 9:30 ~ 16:00
Closed days: Monday (in the case of a holiday, the next day)
TEL: 0226-28-9671

Hoyaboya crafted kamaboko (500 yen)

Products: A long-established kamaboko store in Kesennuma handcrafts each and every one in its store. Hoyaboya offers protein-rich, nutritious kamaboko! Only available in-store during the stamp rally period.
Sake store: Kanesen Kamaboko Shop
Address: 1-5-6 Uomachi, Kesennuma City
Opening hours: 9:00 ~ 17:00
Closed days: Sunday
TEL: 0226-25-7616

Hoyaboya's pinecake (1 yen each / 184 yen for a pack of 8)

Products: A high-quality castella cake sandwiched with plenty of dried pineapple. A sweet that matches the deliciousness of the castella cake with the fruity taste of the pineapple.
Sake store: Hanako Okashi Matsuiwa store
Address: Kesennuma City Akaiwa Mud Tree 18
Opening hours: 9:30 ~ 17:30
Closed days: New Year
TEL: 0226-22-6629

Hoya Boya Watch (3,960 yen)

Products: An original design by J's Miura. It is water resistant to 10 ATM, so you don't have to worry about getting it wet! It is useful in a variety of situations, such as going out or doing housework. It will make you feel warm and fuzzy when you see it on your wrist. *Made by Citizen
Sake store: J's Miura
Address: 4-1-8 Tanakamae, Kesennuma City, Miyagi Prefecture
Opening hours: 10:00 ~ 18:00
Closed days: Wednesday
TEL: 0226-22-5957

Hoya Boya Chopstick Rest (418 yen)

Products: These cute chopstick rests will brighten up your dining table. Choose the one that is easiest to use from the two different shapes.
Sake store: Minoya Shoten
Address: 17-11 Hongo, Kesennuma City
Opening hours: Monday to Saturday 9:00-18:30 / Sundays and holidays 10:00-18:00
Closed days: Irregular holidays
TEL: 0226-22-0612

Event Spot

QR codes that allow you to get stamps will appear at events held in the city! Be sure to come and meet Hoya Boya!

Warm Hoya Boy 2024

★: Hoya Boya fan event! This year, to coincide with the Halloween season, Hoya Boya will appear dressed in a pirate costume♪
Date: 2024/10/6(Sun)
Event Details: https://kesennuma-kanko.jp/attagehoyaboya2024/

Kesennuma Camellia Marathon

★
Date: 2024/11/4(Mon)
Event Details: https://www.marathoninfo.net/kesennuma/

Hoya Boya Christmas Event

★
Date: 2024/12/8(Sun)
Event Details: https://kesennuma-kanko.jp/hoyaboya-xmasevent2024/

Kesennuma Sweets Fair

★
Date: Late March 2025 (planned)
Event Details: Coming soon!

Bonus Spot

You can also get stamps at two stores in Sendai that sell Hoya Boya goods!
In addition, Hoya Boya will send a reply New Year's card to all Hoya Friends who have written a New Year's card to Hoya Boya, which will include a QR code that can be used to get a stamp.

Sendai Loft

Spot information
Address: 1-10-10 Chuo, Aoba Ward, Sendai City
Opening hours: 10:00 ~ 20:00
TEL: 022-224-6210

Hands Sendai store

Spot information
Address: 1F S-PAL Sendai East Building, 1-1-4 Chuo, Aoba-ku, Sendai
Opening hours: Sunday to Thursday 10:00 to 20:00
Friday, Saturday, and the day before a holiday: 10:00-21:00
TEL: 022-791-0109

Hoya Boya's reply New Year's card

Spot information: Everyone who sends a New Year's card to Hoya Boya will receive a reply New Year's card with a special design for that year.
Address: 〒988-8555 Sea Child Hoya Boya Line
*This is a postal code exclusively for Hoyaboya, so there is no need to enter your address.
*Please note that we will not be able to reply if the sender's address, name, etc. are not included.
TEL: 0226-22-3438 (Kesennuma City Industry Department Tourism Division)

How to play

①First, download the Kesennuma Crew Card app!

Kesennuma City's tourism app, the Kesennuma Crew Card App, is a convenient app for finding tourist information about the city! You can earn points by dining and shopping at over 120 participating stores in the city.
*There are no joining or annual fees.

Once the download is complete, please enter the information below to complete your membership registration.
Name / Address / Gender / Email address / Date of birth

*If you are already a member, you do not need to register again.
*Please note that if you do not enter your address, you will not be eligible for the lottery.

To download the Kesennuma Crew Card App, clickCLICK HERE＞From!

②Participate in the stamp rally

Go to Campaign → Stamp Rally → Hoya Boya Treasure Stamp Rally. Tap "Participate" → Tap "Tap here" to start the stamp rally!

*Please turn on the "Camera" and "Location" permissions while using the app.

How to get the benefits

Collect six stamps from A to F andHoya FriendsOnce you have completed the word "Treasure", head to the treasure (bonus) exchange counter!
There will be a "treasure guardian" at the exchange booth, so please show your stamp rally screen. If they can confirm the word, you will receive a treasure!

[Treasure (bonus) redemption period]
October 2024, 10 (Tuesday) - March 1, 2025 (Sunday)

Award redemption office

Place: Kesennuma City Tourist Service Center
Address: 7-13, Kesennuma Fish Market, Kesennuma "Umi no Ichi" 2F
TEL: 0226-22-4560
*Reservations for exchange cannot be made over the phone.

Points to note

・Any accidents or injuries that occur during the activity are at your own risk. Please be mindful of your surroundings and enjoy the activity.
・You can only participate once per Kesennuma Crew Card app.
・The acrylic stand can only be redeemed once.
・The acrylic stand is a limited edition item available on a first-come, first-served basis.
・The reward redemption desk is open from 9:00 to 17:00.
- Please note that the acrylic stand cannot be exchanged after the redemption period has passed.
・The winners of the mini shoulder bag and instant camera holder will be notified when the prize is shipped. The timing of shipment will be announced in advance via social media etc.
・The bonus items are official goods not for sale. Reselling or selling them on auction sites is prohibited.

Q&A for when you're in trouble

Q: I can't install the Kesennuma Crew Card app properly.
A: Do you have enough free space on your smartphone?

Q: I can't read the QR code on the Kesennuma Crew Card app/the camera won't start
A: Have you set "Turn on location information while using the app"? The stamp rally uses the GPS function, so if this setting is turned off, it may not start properly.
Also, if "Turn on camera use" is not set, the screen will go black and reading will be impossible.

Q: The app freezes when I open it.
A: First, please check your Wi-Fi connection. If you are connected to a free Wi-Fi connection, the communication status may be unstable. Depending on the model you are using, the app may occasionally freeze. If this happens, please contact the Crewship Office.

Contact Us: Kesennuma Crewship Office (General Incorporated Association Kesennuma Regional Strategy)
0226-25-7115
Opening hours: 9:00 ~ 17:00
Closed days: Saturdays, Sundays, and holidays