Hoya Boya's birthday party is being held!

\ July 20th is Hoya Boya's birthday! /

To commemorate our 18th anniversary this July, we will be holding a birthday party for the first time to celebrate with all "HOYA FRIENDS" across the country.
Let's make this event even more exciting together! With the support of Mizkan Co., Ltd., there will be a special event where only 100 bottles of Hoya Boya collaboration label "Hoyapon" will be provided!
Additionally, on the same day, a "bonito sharing" event will be held, bringing excitement to the inner bay area.
Let's enjoy a delicious and fun three-day weekend including "Kesennuma Bonito Day" with Hoyaboya!

On the day, Hoya Boya will appear in his birthday party "tricorn hat style."
I was looking forward to meeting all the HOYA FRIENDS, so please make plans to come!

[Part XNUMX]

[Date]Sunday, July 2025, 7 20:11-00:15 (Doors open: 00:10)
【place】Kesennuma Town, People and Business Exchange Plaza 2nd and 3rd floors
(1-11 Minamimachi Beach, Kesennuma City)

【Entry fee】Free
[Contents]
●Greeting (tricorn hat version)
● Bonito big catch mini game
Mini Tricorner Hat Workshop
●BIRTHDAY Message Corner
Mascot photo spot

● Greeting with Hoya Boya

Let's enjoy the birthday party! Hoya Boy appears wearing a tricorn hat.
We will also be giving away original summer stickers!
Greeting time will be divided into three sections:

（1）11:00～11:30　（2）12:30～13:00　（3）14:00～14:30

★10:50-11:00 Hoya Boy will be welcoming you at the entrance to the venue.
★15:00-15:10 Hoya Boy will see you off at the exit of the venue.
Please come and give each member a high-five before entering and leaving the venue.

*Each session is estimated to last 30 minutes, but if we are unable to take all the two-shot photos, we will set aside some time for you to take a photo of Hoyaboya by itself. Please come along and aim for the next greeting.

● Aim for the super rare "Hoyapon"! Bonito big catch mini game

Hoya Boya says, "Summer is definitely the season for bonito, isn't it?" and seems to be thinking of a game that everyone can enjoy. Those who complete the game will receive a limited edition "Hoyapon" label, of which there are only 100 in the world, provided by Mizkan Co., Ltd.★

The game will be on a first-come, first-served basis. Please join us!
（1）11:30〜12:00　（2）13:00～13:30　（3）14:30～15:00

●My Hoya Boy♪ Mini Tricorner Hat Workshop

This is a workshop where you can make a "mini tricorn hat" to put on the Hoya Boya mascot. Please paint the sheet at the venue and attach a neck strap.
You can put the triangular hat you made onto your own mascot and enjoy matching it with Hoya Boya's "triangular hat style" on the day★
You can also take home the hat you make as a memento of your outing with Hoya Boya!

●BIRTHDAY Message Corner

We will set up a "HOYA FRENDS POST" where you can post birthday messages to Hoya Boya. Please write your loving message or illustration for Hoya Boya on the message card placed near the post and post it.
Hoya Boya would like to send a reply to those who sent messages at a later date! In addition, the messages and illustrations (front side) sent in will be displayed at the venue of the annual Hoya Boya fan event "Attage Hoya Boya"★

Mascot photo spot

We will set up a special "Stuffed Animal Photo Spot" for the day only, where you can sit down and take photos with your MY Hoya Boya. Please put the hat you made in the workshop on your doll and enjoy taking photos♪

★Limited to Hoya Boya Plus members★

If you are a member of "Hoya Boya Plus", you can purchase "Hoya Boya Fluffy Headbands" in the merchandise corner♪

Please bring your smartphone with you as you will need to present your membership number on the Crew Card app. You can also purchase tickets by registering on-site on the day.

Amount:1,500 yen (tax included) (Up to two per member)

Be sure to put on your headband and enjoy the event with Hoya Boya!
To register for "Hoya Boya Plus" please see below.CLICK HERE＞Please check!

[※Application closed※ Part 20 limited to XNUMX people ★ Hoya Boya Plus members only]

[Date]2025 / 7 /20 (Sun) 10:00~17:00
【place】Kesennuma Town, People and Business Exchange Plaza 2nd floor
(1-11 Minamimachi Beach, Kesennuma City)
【Capacity】 20 name
【Entry fee】3,000 yen per person / cash payment on site
[Contents]
● Greeting with Hoya Boya (tricorn hat version)
All participants will also be given tricorn hats.
● Home parties with mini games
"We've prepared a huge surprise cake for Hoya Boya. We ask all participants to please keep your facial expressions in check so Hoya Boya doesn't find out!"
After singing the birthday song, we will hold a home party with cake and drinks. At the party, you can also enjoy a photo session and mini games.
●Limited "Hoyapon" gift
All participants will receive a free bottle of Hoyapon!
[How to participate (7/1-7/7)]
●Advance application required.Click here for the application form!
●The application period is from 7:3 p.m. on Thursday, July 17rd to 7:7 p.m. on Monday, July 17th.
●If the number of applicants exceeds 20, a lottery will be held.
⇒ Regardless of whether or not there is a lottery, all applicants will receive an email informing them whether or not they have been accepted.