Participate in the stamp rally and get limited edition goods!
Scan the QR code at Hoyaboya spots and collect stamps! Special gifts will be available depending on the number of stamps you collect.
★Due to popular demand, the "Premium Acrylic Stand" is now available for redemption.
★ショルダーバッグ
Ten lucky winners will be chosen at random from among those who collect all 16 stamps! This is an original design bag embroidered with illustrations from the "Hoya Boya LINE Emoji" series, which went on sale in July.
*Those who collect all 16 stamps will automatically be entered into the lottery. There is no need to apply separately.
Introducing the new Hoyaboya food menu!
This time, new restaurants and cafes offering "Hoya Boya food menus" will be appearing as spots! Look forward to the must-see menu for Hoya Boya fans ♪
table of contents
1. List of rally spots

The numbers on the map are the same as the numbers on the stamp rally sheet. Click on the spot you want to see to go to the details!
Events, New Year's cards, and exhibitions
1 Hoya Boya appearance event
QR codes will appear at two event venues in the city where Hoya Boya will be performing!
Click on the image to go to the event page.
2. Hoya Boya's New Year's Card Reply
Send a New Year's card to Hoya Boya and get a reply New Year's card with a QR code★

3. Exhibition Hall

Not only can you see the impressive fish landing at the fish market in the early morning, but there are also plenty of photo spots! Enjoy the "fisherman's town" experience♪ During the event, the following exhibitions related to Hoya Boya will be held. Admission is free, so please stop by!
★Fan art exhibition November 11rd (Friday/Holiday) - November 3th (Sunday)
★New Year's Card Exhibition Early to mid-January
*QR codes will be displayed during the stamp rally even outside of the exhibition period.
- Name of facility
- Fisheries information dissemination facility (Kesennuma City Fish Market)
- Address
- 8-25 Fish Market Front, Kesennuma City, Miyagi Prefecture Fish Market C Building XNUMXnd floor hall
- Opening hours
- 6:30 ~ 17:00
- Closed days
- New Year's Holiday
- Parking
- Please use the parking lot on the rooftop of the fish market.
- Contact Us
- 0226-22-7119 (Kesennuma City Industry Department, Fisheries Division)
https://kesennuma-uoichiba.jp/facility/
Hide and seek spot
Hoya Boya seems to have hidden the QR code for the rally spot somewhere in the city! Try to find it using the hints from Hoya Boya★
4. Hide-and-seek spot ①

- Tips
- Hoyaboya Manhole

- "Try to find the park entrance right next to my manhole★"
- Address
- Near the Kesennuma Sales Office of Toho Pharmaceutical Co., Ltd., 3-2-18 Tanakamae, Kesennuma City
5. Hide-and-seek spot ②

- Tips
- Shinhamacho Park

- "My big face is the landmark of this park. Try to find a place where you can take a good night'♪"
- Address
- 2-1 Shinhamacho, Kesennuma City
6. Hide-and-seek spot ③

- Tips
- Okawa Sakura Park

- "Look for the left side of my big illustration wall!"
- Address
- 2 Waki 93-chome, Kesennuma City
7. Hide-and-seek spot #XNUMX

- Tips
- Kesennuma "Sea Market" 2F

- "I made a place where you can get wonderful photos! Look for the "sightseeing spot" on the second floor♪"
Please be sure to bring along your own Hoya Boy! - Address
- 7-13, Kesennuma City Fish Market
Hoyaboya Food Shop
Get stamps while having fun and enjoying delicious food at cafes, lunch, sweets and souvenir shops!
*Please note that we may not be able to provide this product depending on the stock situation, so we recommend calling in advance.
8. Cafe

★Hoya Boya Latte (530 yen including tax)
We have created a cute latte art on top of the cafe latte. Please enjoy it with baked goods.
- Store name
- [8-1] Anchor Coffee Uchiwan Store
- Address
- 1nd floor, Mukaeru, 14-2 Minamimachi Kaigan, Kesennuma City
- Opening hours
- 9:00~21:00
- Closed days
- Mukaeru closed day
- Store name
- [8-2] Anchor Coffee Mother Port Store
- Address
- 1-6-31 Tateyama, Kesennuma City
- Opening hours
- 9:00~16:00
* Saturdays, Sundays, and holidays until 18:00 - Closed days
- Open all year round
9. Lunch

★Hoyaboya Ayam Curry (1,000 yen including tax)
This Indonesian curry is made by grinding up various spices such as chili peppers and turmeric and mixing them with coconut oil, and contains a whole chicken (ayam)! This is a curry that you can only get here!
- Store name
- 【9-1】Warung Mahal
- Address
- 4-5, Kesennuma City Fish Market
- Opening hours
- 11: 00 ~ 14: 00 / 17: 00 ~ 21: 00
- Closed days
- Tuesday
★ Sea squirt nori topping rice bowl (1,450 yen including tax)
A hearty meal! The popular "Makanai Donburi" is topped with Yokotaya Honten's "Hoya Boya Nori" seaweed. The donburi can also be changed to a mini size.
- Store name
- [9-2] Izakaya Tasuku
- Address
- Inside Yuwael, 3-1-23 Minamimachi, Kesennuma City
- Opening hours
- 11: 30 ~ 14: 00 / 17: 30 ~ 23: 00
*Only open for lunch on Sundays, reservations required - Closed days
- Thursday
★Hoyaboya Western-style lunch plate (1,650 yen including tax)
This cute lunch plate features ketchup rice shaped like a sea squirt, cheese gratin, pork fillet cutlet, fried shrimp, and salad. Soup is included.
- Store name
- 【9-3】BRUNCH
- Address
- 2-2-17 Uedanaka, Kesennuma City
- Opening hours
- 11:30~14:30
*Please enquire about evening opening hours - Closed days
- Monday
*If Monday is a public holiday, the store will be closed on Tuesday instead and on Sunday, October 10nd.
10 Sweets

★Hoyaboya Dorayaki Japanese-style Parfait (900 yen including tax)
A striking Japanese-style parfait topped with a dorayaki with the Hoyaboya branding. This is a limited-edition menu in collaboration with Kesennuma's long-established Japanese confectionery shop, Benibai. Enjoy the combination of Japanese and Western ingredients, including fluffy dorayaki, bean paste, matcha ice cream, vanilla ice cream, brown sugar syrup, kinako, and fruit!
- Store name
- [10-1] Cafe Espoir
- Address
- 3-30 Sasagajin, Kesennuma City (inside the city library)
- Opening hours
- Tue-Fri 10:00-18:00
Saturday and Sunday 10:00-16:00 - Closed days
- Mondays, public holidays, and the fourth Thursday of every month
★ Slightly soft (400 yen including tax)
This is the first time in 20 years since the roadside station was established! It is made with seaweed tsukudani (simmered food preserved in soy sauce) from Yokotaya Honten Co., Ltd. It is so delicious you can't stop eating it, and the highlight of the dish is the seaweed printed with the Hoya Boya logo.
- Store name
- [10-2] Hama Cafe
- Address
- 9 Mishima, Motoyoshi-cho, Kesennuma City
- Opening hours
- 9:00~16:00
- Closed days
- New Year's holiday (12 / 31 to 1 / 2)
★Hoya Boya University Sweet Potato Soft Serve (530 yen including tax)
[11/3~Temporarily on hiatus]
A small Hoyaboya cookie is placed on top of the Molland soft serve ice cream. Enjoy it with some candied sweet potato! Take-out is available for 500 yen.
- Store name
- 【10-3】cafeRST
- Address
- 1nd floor, Mukaeru, 14-1 Minamimachi Kaigan, Kesennuma City
- Opening hours
- 10:00~18:00
- Closed days
- Monday
11 Souvenirs

★Hoya Boya Macaron (594 yen including tax)
Cute Hoyaboya ttunkalon (macaron) filled with pineapple-flavored special butter cream.
- Store name
- [11-1] Koyama Confectionery Store
- Address
- 1-31, Kesennuma City Fish Market
- Opening hours
- 9:00~19:00
- Closed days
- Wednesday
★Hoya Boya Monaka - 3 pieces (680 yen including tax)
This is a cute assortment of three kinds of monaka with a smiling Hoya Boya. The packaging is also new, and the large Hoya Boya illustration is irresistible for fans.
- Store name
- [11-2] Confectionery Shop Isamiya
- Address
- Kesennuma City, Motoyoshi-cho, Tsuya Tateoka 12-3
- Opening hours
- 9:00~18:00
- Closed days
- Thursday
★Hoyaboya's Cream Cheese Dorayaki (210 yen including tax)
The sweet bean paste inside goes perfectly with the generous amount of Zao cream cheese. The Hoya Boya branding is super cute!
- Store name
- [11-3] Kobai Uomachi Main Branch
- Address
- 2-1-13 Uomachi, Kesennuma City
- Opening hours
- 9:00~18:00
- Closed days
- Sunday
Hoya Boya Goods Shop
12 Hoya Boya Shop

We have the largest selection of Hoyaboya goods in the city! Inside the shop, you can also visit the Hoyaboya Shrine where you can write your wishes on a votive plaque and dedicate it to the shrine. You can also get fun goods as prizes!
- Address
- 7-13, Kesennuma Fish Market, Kesennuma "Umi no Ichi" 1F
- Opening hours
- 8:00~17:00
- Closed days
- New Year's Holiday
- Contact Us
- 0226-22-4560
Kesennuma City Tourist Service Center
13 Otani Coast Roadside Station

Otani Kaigan Roadside Station is the "southern gateway" of Kesennuma. First of all, you will be greeted by various Hoya Boya at the farm-to-table booth. Look for the "Hoya Boya Goods" sign!
- Address
- 9 Mishima, Motoyoshi-cho, Kesennuma City, Miyagi Prefecture
- Opening hours
- 9:00~18:00
*Restaurants and cafeterias are open until 16:00 - Closed days
- New Year's Holiday
- Contact Us
- 0226-44-3180
14 Commercial facility "Naiwan"

A spot where you can enjoy walking around town and shopping. For a limited time only, the "Hoya Friends Post" will be set up in the free space on the second floor of PIER7, where you can send letters to Hoya Boya.
- Address
- 1-11 Minamimachi Beach, Kesennuma City
- Opening hours
- 10:00~17:00
- Closed days
- New Year's Holiday
- Contact Us
- 0226-22-4560
Kesennuma City Tourist Service Center
15 Kesennuma Oshima Welcome Terminal

Located at the entrance to Oshima, you can enjoy shopping for seasonal local products and souvenirs. At the entrance to the facility, you will be greeted by the city's largest "BIG Hoya Boya"! Let's take a photo together ♪
- Address
- Kesennuma City Uranohama 151-2 and other locations
- Opening hours
- 9:00~17:00
- Closed days
- Open all year round
- Contact Us
- 0226-28-9253
16 Sendai Loft or Hands Sendai store

Sendai Loft
Cross the pedestrian deck and you'll find a special corner at the entrance right in front of Sendai Station★Look for the large tapestry!
- Address
- 1-10-10 Chuo, Aoba Ward, Sendai City
- Opening hours
- 10:00~20:00
- Closed days
- New Year
Hands Sendai store
If you're looking to get your hands on Hoyaboya goods, mainly canvas products, this is the place to go!
- Address
- 1F S-PAL Sendai East Building, 1-1-4 Chuo, Aoba-ku, Sendai
- Opening hours
- 10:00-21:00 (same as S-PAL Sendai East Building business hours)
- Closed days
- New Year's Holiday
2 How to play
①First, download the Kesennuma Crew Card app!

Kesennuma City's tourism app, the Kesennuma Crew Card App, is a convenient app for finding tourist information about the city! You can earn points by dining and shopping at over 120 participating stores in the city.
*There are no joining or annual fees.
To download the Kesennuma Crew Card App, clickCLICK HERE】from!
②Once the download is complete
Name / Address / Gender / Email address / Date of birth
Please enter your information to complete your membership registration.
*Please note that if you do not enter your address, you will not be eligible for the "shoulder bag" lottery.
③ Check the app settings
Please turn on the "Camera" and "Location" permissions while using the app.
④Participate in the stamp rally
Go to Campaign → Stamp Rally → Hoya Boya Stamp Rally Part 2. Tap "Participate" → Tap "Tap here" to start the stamp rally!
⑤ How to get stamps
Tap the number on the stamp rally screen that corresponds to the Hoyaboya spot number. Check that the spot information is correct, then use your camera to scan the QR code!
3. Notes
・Any accidents or injuries that occur during the activity are at your own risk. Please be mindful of your surroundings and enjoy the activity.
・You can only participate once per Kesennuma Crew Card app.
・The reward can only be exchanged once.
・To exchange for rewards, you must present the electronic coupon in the Kesennuma Crew Card app.
・The special offer is a limited edition item on a first-come, first-served basis. Even if an electronic coupon is issued, the item may be out of stock.
・Business hours of the reward exchange office follow the business hours of each facility. Please note that business hours vary depending on the facility.
・Please note that benefits cannot be exchanged after the exchange period has passed.
・This special offer is not for sale. Resale or listing/selling on auction sites is prohibited.
4. Q&A for when you are in trouble
Q: I can't install the Kesennuma Crew Card app properly.
A: Do you have enough free space on your smartphone?
Q: I can't read the QR code on the Kesennuma Crew Card app/the camera won't start
A: Have you set "Turn on location information while using the app"? The stamp rally uses the GPS function, so if this setting is turned off, it may not start properly.
Also, if "Turn on camera use" is not set, the screen will go black and reading will be impossible.
Q: The app freezes when I open it.
A: First, please check your Wi-Fi connection. If you are connected to a free Wi-Fi connection, the communication status may be unstable. Depending on the model you are using, the app may occasionally freeze. If this happens, please contact the Crewship Office.
- Contact Us
- Kesennuma Crewship Office (General Incorporated Association Kesennuma Regional Strategy)
0226-25-7115 - Opening hours
- 9:00 ~ 17:00
- Closed days
- Saturdays, Sundays, and holidays

















Attage Hoya Boya 2023 | Saturday, October 10th
Kesennuma Sweets Fair | Sunday, February 2024, 2






For the latest information, please contact the appropriate department.