Access to Kesennuma
  • Come to Kesennuma and visit our Facebook page
  • Come to Kesennuma and check out the Twitter account
Copyright © 2014 Kesennuma Tourism & Convention
Bureau. All rights reserved.sitemap)
DMO (learning how to build a sustainable regional system)

Inspection program

DMO (learning how to build a sustainable regional system)

Uncategorized 2024/03/01

We have undertaken an initiative called "Quick Peek at Kesennuma" to turn the lives and workplaces of the port town into content, as well as developing new local gourmet foods through branding that utilizes swordfish, a local marine resource.
In addition, while serving as the secretariat for the Kesennuma Tourism Organization, we are working on the creation of a practical tourism strategy and the realization of the DMO. Currently, we are particularly focusing on creating a marketing system through the issuance of the Kesennuma Crew Card.
By making Kesennuma city residents, reconstruction supporters, tourists, and even people from outside the city who have economic ties to the region into members through this card, we will be able to create a customer list for the entire region and capture new customers. In addition, by linking it to purchasing information from affiliated stores, customer purchasing data will be accumulated locally, and we aim to be able to conduct customer marketing in the region.

The General Incorporated Association Popular Senuma Regional Strategy is accepting applications for tours.

Kesennuma city suffered devastating damage in the Great East Japan Earthquake. The city has decided to position tourism as another pillar of its key industry, alongside the fishing industry. We want to uncover the unique charms and characteristics of Kesennuma and create a city that people from Japan and around the world want to visit.
As a part of the Tourism Promotion Organization, Kesennuma Regional Strategy plays a marketing role. By utilizing the Kesennuma Crew Card system, we continue to work to attract people to the town by developing and promoting products that utilize the charms of the region together with local businesses.

What you'll learn in this program

・Background to the establishment of Kesennuma DMO
・Overview of Kesennuma DMO (key themes and promotion structure)
・Regional marketing system (crew cards, marketing reports, etc.)

On-site inspection procedure (for 1 days and 2 night)

Day 1

Arrival at Kesennuma

We will explain the procedure for the site inspection assuming you arrive in Kesennuma around 12 noon.

Workshop Inspection Program

We will arrange the date and time based on your preference.
The time and price will vary depending on the content and number of participants.
Please refer to the program menu below and contact us by email or phone to let us know your desired date and time, content, and number of participants.
We can also accommodate inspections using online meeting functions such as Zoom.

[Standard course] (about 90 minutes)
Learn about initiatives, current issues, future developments, etc. from a practitioner's perspective
Local governments, chambers of commerce, and other local organizations: Basic fee 50,000 yen + 1 yen per person (tax included)
For companies: Basic fee 100,000 yen + 1 yen per person (tax included)

[Course for decision makers] (approximately 90 minutes)
Learn about initiatives, current issues, future developments, etc. from the perspective of decision makers
In particular, learning about regional management systems
Local governments, chambers of commerce, and other local organizations: Basic fee 100,000 yen + 1 yen per person (tax included)
For companies: Basic fee 200,000 yen + 1 yen per person (tax included)

[DMO Deep Dive Course] (approx. 90 minutes)
Keiichiro Yamada, an advisor to the Kesennuma Tourism Organization, will also participate, and the participants will learn about Kesennuma's initiatives in comparison with national and international examples, current issues, and future developments.
Local governments, chambers of commerce, and other local organizations: Basic fee 200,000 yen + 1 yen per person (tax included)
For companies: Basic fee 400,000 yen + 1 yen per person (tax included)

*All course fees include teaching materials.

Seafood and local sake pairing dinner

"KESENNUMA BREWER'S TABLE" is a pairing dinner where you can learn about the thoughts and dedication of the sake brewers, and taste carefully selected dishes made with seasonal ingredients from Kesennuma, along with sake carefully selected by the brewers to go well with the food. While looking out over the calm Kesennuma Bay, you can experience the history and culture of this land through "food."

Guests can choose between a Western-style dinner with Japanese sake, a collaboration between restaurant "nineone" and Kesennuma sake brewery "Otokoyama Honten," or a Japanese-style dinner with Japanese sake, a collaboration between Japanese restaurant "Shikisansan Meigetsu" and Kesennuma sake brewery "Kakusei."
*If the application date falls on a store's regular holiday, we may not be able to accommodate your request.

Prices
Standard plan (store tour and dinner) 13,500 yen/person
Time
17:00～19:30
Stay at a Cruise-affiliated inn in the city

At the nine accommodation facilities affiliated with Kesennuma Crewship, crew points can be earned and used when paying for your accommodation.
Please make a reservation directly with the inn via the internet or phone.
*Please note that payments made via online travel sites such as Jalan and Rakuten Travel are not eligible for Crew Points.
-Kesennuma Plaza Hotel
-Sunmarine Kesennuma Hotel Kanyo
-Hotel Ikkeikaku
-Amimoto no Yado Isomura
-Kesennuma Park Hotel
-Japanese-style inn Onabeya
-Central Hotel Matsuken
-Ryokan Meikaiso

Day 2

Let's walk! Morning fish market

The fish market, which can be said to be the starting point of Kesennuma City's industry, is a must-see place for getting to know the region.
Why not take a walk through the fish market with a guide while breathing in the fresh morning air?
Throughout the year, you can see a variety of fish, including bonito, swordfish, and tuna, landed at Kesennuma Fish Market.
We will also visit the fishery information center at the new fish market. We will explain Kesennuma's fishing industry in an easy-to-understand way!

*You cannot see the catch on days when the fish market is closed.click here

Click on the image to go to the program details page.

Prices
XNUM X yen / person
Time
6:45～7:55
breakfast

Return to accommodation for breakfast

We also recommend Tsurukame Shokudo, a restaurant in Mishione Yokocho, located very close to the fish market!

The menu features plenty of seasonal fish, and sometimes the fish brought by fishermen will be on the menu that day. During the summer, when there is a lot of catch, many fishermen visit the counter.
You can really enjoy the atmosphere of the port.
Tsurukame Restaurant

You can choose from the options menu according to your preference.

Visiting businesses in the city and experiencing their marketing efforts

Together with your guide, you will visit two or three Cruiseship affiliated stores in the city and exchange opinions with the store staff.
By actually shopping and eating, you can gain a deeper understanding of your customer database efforts.
Guide: Sumie Sasaki, Area Coordinator, Kesennuma Tourism LLC
*Participants must pay for their own lunch

Prices
1 to 5 people: 19,000 yen (tax included) + 1 yen for each additional person (tax included)
Acitivity Time
Up to 180 minutes
application
Please apply when applying for a tour
Explore the bounty of the sea and mountains with an oyster fisherman - Cruise experience with lunch included

You can experience using all five senses how Kesennuma oysters, which are in season from late autumn to spring, are grown and delivered to our dining tables.
Your guide will be the fishermen who run the oyster farming industry in this area. You will travel on a floating raft in the fishing grounds where oysters, rich in the bounty of the Sanriku sea, grow.
Enjoy an all-you-can-eat oyster lunch at Yamayo Shokudo, a restaurant run by oyster fishermen. You might even hear some behind-the-scenes stories from the filming of "Welcome Back Mone."

Prices
1 yen per group (lunch included)
Acitivity Time
Approx. 120 hours
Application deadline
2 weeks ago
Capacity
12 people
Time
Meeting time 12:30, ending time 14:30 (Time can be adjusted. Please inquire when applying.)
Learning about the earthquake disaster and reconstruction from seawall planning

A program for inspection and educational trips to learn about earthquake recovery with a focus on seawalls.
This is an educational course that teaches the reconstruction of Kesennuma City and the lessons learned from the earthquake disaster, with "Living with the Sea" as the reconstruction theme. The content will be adjusted each time to suit your objectives and requests, with a focus on "Disaster Prevention in Kesennuma City," "Lessons Learned from the Earthquake," and "The Road to Reconstruction."

Prices
10 yen for up to 57,500 people, 1 yen for each additional person *Materials included
Acitivity Time
Approx. 90 hours
Application deadline
Until 3 days prior,
Capacity
20 people (minimum of 1 people)
Time
Please enquire about the time of the event when you register.
Flyer PDF data
Announcement of "Crewship Hometown Tax" - a great way to earn reward points when visiting Japan

If you are visiting Kesennuma, you can use the hometown tax system to cover lodging and dining costs. This is a measure implemented by Kesennuma DMO to secure financial resources, so please try it out for yourself.
[Discount coupon details]
・This is a group donation system (Hometown Support Donation) for Kesennuma City's hometown tax payment system.
- If you donate to the Kesennuma Regional Strategy through the Hometown Support Donation Fund, you will receive reward points according to the amount of your donation, such as 2,000 yen for a self-contribution of 1 yen.
・Crew coupons can be used at approximately 60 accommodations and restaurants within the city.
・The validity period is one year from the date of issue.

It can be used in the following situations
・If you make a reservation directly with the hotel, use it at the affiliated accommodation facility. (There are 10 affiliated accommodation facilities)
・If you apply for the franchise store inspection course, this will be used for lunch at a restaurant.
・Used for evening social gatherings. (There are about 50 participating restaurants.)

▽For details on how to apply and use, click here!

You can get it on the spot and use it right away!
Travel to Kesennuma with hometown tax donations from Cruise

    Kesennuma DMO Inspection Program Application Form

    Representative NameRequired

    Mr

    Contact informationRequired

    AddressRequired

    Postal Code

    E-mail addressRequired

    Where to stay in KesennumaRequired

    Preferred inspection course

    Local governments, chambers of commerce, and other local organizations: Basic fee 50,000 yen + 1 yen per person (tax included)
    For companies: Basic fee 100,000 yen + 1 yen per person (tax included)

    Local governments, chambers of commerce, and other local organizations: Basic fee 100,000 yen + 1 yen per person (tax included)
    For companies: Basic fee 200,000 yen + 1 yen per person (tax included)

    Local governments, chambers of commerce, and other local organizations: Basic fee 200,000 yen + 1 yen per person (tax included)
    For companies: Basic fee 400,000 yen + 1 yen per person (tax included)

    Desired date and time of participation

    The number of participants
    First name
    *If the number of participants is 10 or more, an additional conference room fee of 5,000 yen will be charged.

    Inspection of desired option

    1 yen per person, includes souvenir
    Desired date and time
    The number of participants First name

    1 yen per group (including lunch)
    Desired date and time
    The number of participants First name

    1 to 5 people: 19,000 yen + 1 yen for each additional person
    Desired date and time
    The number of participants First name

    1 yen per person *Please choose either Japanese or Western food.

    Desired date and time
    The number of participants First name

    Up to 10 people: 57,500 yen + 1 yen for each additional person
    Desired date and time
    The number of participants First name

    Payment method


    Receipt or invoice name

    Comment field

    Terms of Use

    These terms of use (hereinafter referred to as "these terms") stipulate the terms of use for "Kesennuma Group and Educational Travel" (hereinafter referred to as "the Service") provided by the General Incorporated Association Kesennuma Regional Strategy (hereinafter referred to as "the Company"). Customers who use the Service (hereinafter referred to as "Users" and, after entering into a contract, "Users") are deemed to have agreed to these terms.

    Article 1: Advance Inquiries

    1. Those who wish to use the service will first be asked to enter the required information into the quotation/inquiry form on the website and then submit it.

    2. Based on the information you have submitted, we will confirm whether or not we can provide the Service at the desired date and time, and will send a reply to the person wishing to use the Service (the person who entered the information on the quotation/inquiry form) along with the fee for using the Service.

    3. If the user or our company requires detailed confirmation of the content of a prior inquiry, the user and our company may confirm the details by email or telephone.

    Article 2 Application for contract and conclusion of contract

    1. After the Company notifies the prospective user under paragraph 2 of the preceding article, the prospective user shall check the details and, if there are no problems, submit an application for a contract to the Company. The contract shall be deemed to have been concluded when the Company expresses its intention to accept the application.

    2. Regarding the consent under the preceding paragraph, the contract will be considered concluded even if the person wishing to use the service is unable to receive the e-mail due to communication conditions, etc.

    Article 3 Request for copy of itinerary

    1. In order to confirm the use of this service, we may request that a person who wishes to use the service (user) provide a copy of the itinerary regardless of the time period described in Articles 1 and 2.

    2. Based on the copy of the itinerary provided, we may provide advice regarding the use of this service (such as travel time from the previous trip) to those who wish to use the service.

    Article 4 Refusal to enter into a contract

    In any of the following cases, we may refuse to allow a user to use the Service after explaining the reasons to the user.

    1. When the experience time desired by the user is significantly shorter or longer than the required experience time.

    2. When the number of people requesting use exceeds the number of people that can be accommodated.

    3. When multiple people wish to use the service at the same time.

    4. When acceptance is not possible due to circumstances at the host institution

    5. Any other circumstances that the Company deems to be justifiable reasons for refusing to enter into a contract

    Article 5 Termination of contract by user

    Users may cancel the contract for this service by paying the cancellation fee set forth below.

    1. Cancellation up to 4 days before the event

      Free

    2. Cancellation from 3 days to the day before the event

      50% of usage fee

    3. Until the day before the event

      80% of usage fee

    4. Cancellation on the day of the event

      100% of usage fee

    Article 6 Termination of contract by our company

    1. If it becomes difficult or impossible to provide the Services due to natural disasters, war, riots, orders from public authorities (such as the issuance of tsunami warnings or alerts), or other reasons, we may terminate this Agreement before providing the Services, after explaining the reasons to the user.

    2. The Company shall not be liable for any damages arising from the termination under Paragraph 1 of this Article.

    Article 7 Cancellation of the Service

    1. If any of the events set out in Paragraph 1 of the preceding Article occurs during the provision of this Service, our company may, after consulting with the User, suspend the provision of this Service.

    2. We shall not be liable for any damages arising from the suspension under paragraph 1 of this Article.

    Article 8 Changes to the contract contents

    If there is a change in the contents of the contract, the Company and the User must notify the other party of the change.

    Article 9 Handling of Personal Information

    1. Any personal information of users that we learn about through this service will be used only for purposes related to the use of this service.

    2. Any personal information of those wishing to use the service (users) that we learn will be kept securely within our company after the service ends.

    Article 10: Discussion between the Company and the User

    Any matters not specified in these Terms and Conditions will be discussed in good faith between the Company and the person wishing to use the Service (User).

    Article 11 Jurisdiction

    Any disputes between our company and any person wishing to use the service (user) shall be subject to the exclusive jurisdiction of the Sendai District Court as the first instance.

    Article 12 Changes to the Contents of the Service

    The content of this service may be changed without notice at our discretion.
    In that case, the changed content will be valid.

    Article 13 Changes to Terms

    These terms and conditions may be changed without notice at our discretion.

    Required

    Once we have confirmed your reservation, we will contact you to confirm your reservation.
    If you do not receive a reply, please contact us.

    [Request to customers wishing to visit]
    We are currently receiving applications from many groups for tours, so please understand that we may not be able to accommodate all of them.

    Contact
    Kesennuma Tourism Organization
    Tel: 0226-25-7115
    Mail:info@k-ships.com
    Address
    7rd floor of Kesennuma "Umi no Ichi" (Sea Market), 13-3, in front of the fish market, Kesennuma City, Miyagi Prefecture
    Contact by e-mail
    Other training programs

    [Regional Revitalization Volunteer Training Program (1 day)]
    Content: 3 hours of lectures and 4 hours of fieldwork
    Lecturer: Director and Secretary General Komatsu Shidai
    Secretariat Marketing and promotion staff (1-2 people)
    Basic fee: 100,000 yen + 1 yen per person (tax included)
    *Experience fee will be charged separately.
    We are happy to discuss program content. Additional fees will apply if you wish to add more instructors.

    Contact
    Kesennuma Tourism Organization
    Tel: 0226-25-7115
    Mail:info@k-ships.com
    Address
    7rd floor of Kesennuma "Umi no Ichi" (Sea Market), 13-3, in front of the fish market, Kesennuma City, Miyagi Prefecture

    The information posted may be subject to change.
    For the latest information, please contact the appropriate department.