Kesennuma is a city that takes pride in its fresh seafood. There are many markets and shops in the city where you can purchase a wide variety of seafood. There is a wide variety of options available, including seasonal seafood, local specialties, and processed products. In particular, Kesennuma's fish shops sell fresh fish that were caught that morning, so be sure to visit!
Also, don't miss the locally grown vegetables grown in Kesennuma's fertile soil. You can purchase seasonal vegetables at reasonable prices at farm shops. It would be great to use these local ingredients to enjoy cooking at your travel destination.
By getting your hands on fresh local ingredients, you'll be able to experience Kesennuma's charm even more!
Marine Products
1. Fish Market
2. Abecho Shoten Uminoichi Branch
3. Kesennuma Fresh Fish Store Yamahiro
Vegetables
1. Kesennuma Oshima Welcome Terminal
2. Greenland Oshima
3. Saikako (JA Minamisanriku Kesennuma Agricultural Center)
If you want to buy fish
Some people may be thinking, "When I come to Kesennuma, I definitely want to buy fresh fish from a fish shop!" In fact, with a little ingenuity, it is entirely possible to bring fresh fish home. Many stores will provide ice with the fish you purchase to take home. Also, if you are coming by car, it is even safer to prepare a cooler box. This way, you can enjoy Kesennuma fish at home while it is still fresh!
Fish Market

A gourmet and shopping spot in Kesennuma City's inner bay. In addition to fish landed at Kesennuma City Fish Market, locally produced shark fin soup and other processed seafood products, souvenirs, and more are lined up.
- Store name
- Kesennuma Fish Market
- Tel
- 0226-29-6233
- Opening hours
- 8:00~18:00
- Closed days
- Open all year round
- Address
- 2-13 Minatomachi, Kesennuma City, Miyagi Prefecture
Abecho Shoten Uminoichi Store

Our store is located in the Sea Market, which is attached to the Kesennuma Fish Market. We stock a wide variety of souvenirs, confectioneries, and processed foods, as well as seasonal seafood from Sanriku.
- Store name
- Abecho Shoten Sea Market
- Tel
- 0226-24-7030
- Opening hours
- October to April 10:4-8:00
October to April 5:9-8:00
*7/15-8/16: 8:00-18:00 - Closed days
- Kesennuma "Sea Market" closed days
- Address
- 7-13, Kesennuma City Fish Market
Kesennuma Fresh Fish Store Yamahiro

The main products sold are fresh fish landed at Kesennuma Port and seafood purchased directly from producers. In the prepared food section, experienced female staff members use a variety of fresh fish to prepare Kesennuma's familiar "mother's fish dishes."
- Store name
- Kesennuma Fresh Food Hall Yamahiro
- Tel
- 0226-29-6181
- Opening hours
- 8:30 ~ 18:00
- Closed days
- New Year
- Address
- Inside Hirakeru, 3-2-5 Minamimachi, Kesennuma City
Kesennuma Oshima Welcome Terminal

Kesennuma Oshima, which was also the setting for the TV drama series "Okaeri Mone".Kesennuma Oshima Welcome Terminal" features terrace seating where you can relax while looking out at Uranohama Bay, as well as a multipurpose space that can be used for events. The sales area is lined with seafood from Oshima, local fresh produce, and vegetables.
Steamed oysters and steamed mussels from Oshima are sold frozen. They are delicious just as they are after thawing, and are easy to use in cooking. In "Okaeri Mone," the protagonist's family runs an oyster farm, and oysters are introduced as one of Kesennuma's specialties.

"Tuna eggs" were also sold in the frozen section. The local way to eat them is to simmer them in a sweet and spicy sauce. They go well with rice or as a side dish for alcohol.

"Heigai-san's Free-Rear Eggs" are fertilized eggs from free-range chickens at the Heigai Natural Farm in Kesennuma City. They are popular with locals, so you're lucky if you can buy them. (They are also sold at local supermarkets, roadside stations, etc.) Next door, the farm's naturally dried rice is also sold.
- Store name
- Kesennuma Oshima Welcome Terminal
- Tel
- 0226-28-9253
- Opening hours
- 9:00~17:00 *Sales space 9:00~16:00
- Closed days
- Wednesday
- Address
- 151-2 Uranohama, Kesennuma City, Miyagi Prefecture
Greenland Oshima

Next to the Kesennuma Oshima Welcome Terminal,Greenland OshimaIn addition to souvenirs, " also sells miscellaneous goods, fresh food, daily necessities, rice, alcohol, and bento boxes, making it an indispensable store for locals.

Kesennuma Yakisoba, characterized by its brown noodles, is a local yakisoba made by the local Marukou Seimen. This local noodle is also available at local supermarkets.

The bread lined up alongside the side dishes and bento boxes is from a local bakery called Utsumi. It might be nice to buy your lunch here and eat it while looking out at the sea.

There is also a wide selection of local sake from Kesennuma's two sake breweries, "Kakuboshi" and "Otokoyama." Sake with the Kesennuma Oshima Bridge label and Hoyaboya One Cup sake are recommended souvenirs.
- Store name
- Greenland Oshima
- Tel
- 0226-28-2012
- Opening hours
- 8:30~18:00
- Closed days
- Open all year round
- Address
- Kesennuma City Uranohama 151-2 and other locations
Saikako (JA Shinmiyagi Kesennuma Agricultural Center)

At the JA direct sales store "Nakayoshi" in Kesennuma City, as the name of the store suggests, a wide range of fresh local vegetables and fruits are lined up. In addition, they also sell sweets, side dishes, dairy products, soy foods, seafood, and other products made with locally produced ingredients, all at reasonable prices. In the morning, the store is filled with local shoppers.

Kesennuma strawberries are on sale until around mid-May. Seasonal vegetables and fruits are lined up, making this one of the places where you can experience the four seasons of Kesennuma!

Masaki Foods' "Kesennuma Revival Tofu" is a delicious tofu made using the Miyagi Shirome soybean variety from Miyagi Prefecture, cooked using the traditional method of cooking it over firewood.

Local vegetables are sold with the name of the producer listed. Local brand vegetables such as "Haru Tsuge Yasai" (Spring Vegetables) and "Minami Sanriku Negi" (Green Onions) can also be purchased here when in season. Please note that vegetables often sell out by mid-morning.
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Kesennuma Ranch "Motoyoshi MorlandYou can also purchase milk, farm yogurt, and farm bavarois.
- Store name
- Direct from the farm Saikako (JA Shinmiyagi Kesennuma Agricultural Center)
- Tel
- 0226-22-6710
- Opening hours
- 9:00~ 17:00
- Closed days
- 1/1 ~ 4
- Address
- 1-4 Hongo, Kesennuma City, Miyagi Prefecture
Popular local products available at supermarkets and retail stores in Kesennuma
In addition, we will introduce you to some local Kesennuma products that are sold at supermarket and retail chain stores other than those mentioned above!
Cream Sandwich

Kesennuma's local bread, Kesennuma Bakery's "Cream Sandwich" is a fluffy rolled bread with peanut cream filling. In addition to brown sugar and chocolate flavors, there is also a yuzu flavor that is only available in autumn and winter, made with yuzu from Oshima, Kesennuma. It is sold at many supermarkets and retail stores in Kesennuma city.
Horse-sashimi

Kesennuma's local seasoning "Umazukuri" is a versatile seasoning that is perfect for pickling, as a sauce for yudofu, and as a hotpot sauce. It is also sold at supermarkets and retail stores.
For the latest information, please contact the appropriate department.